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Playbook · Advanced
Playbook: Growth & Exit
Phase V-VII: Scaling
Distribution strategies, marketing trust signals, and the 'Micro-Exit'. How to harvest value from your Vibe Coded project.
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13. Distribution
In a world of commoditized code, distribution is the only moat.
- Build in Public: Document the journey to attract early adopters.
- Programmatic SEO: Generate landing pages for long-tail keywords.
- Side-Project Marketing: Launch free micro-tools to capture traffic.
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14. Marketing
Position Outcome over Technology. Don't say 'AI-powered', say 'Get taxes done in 5 mins'. Emphasize Trust Signals (HIPAA, Human-in-loop).
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19. The Exit
Vibe coded apps are prime for 'Micro-Exits' (3-6x SDE). Buyers prize profitability over growth.
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Prompt IP
Document prompts as part of asset transfer.
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Clean Code
Refactor before selling to increase valuation.
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SOPs
Standard Operating Procedures for maintenance.